brand & logo

The visual system that represents payware in every communication. One canonical mark, one approved color, a small set of supporting variants for when the canonical does not fit the context.

1. Canonical logo

Horizontal, transparent background, no slogan. Use this version in roughly nine out of ten placements. Reach for a supporting variant only when this one does not fit the context.

payware-logo.svg Download SVG

Treat the logo as an individual unit. Never divide it.
Treat it as an image, not a word. Do not use it inside a sentence, headline, or title.
Never redraw or modify the logo.
Place on a white or light background. On a colored background, switch to black or white depending on contrast.
When placing on photography, use the clearest area of the image and ensure high contrast.

2. Writing the name

The payware name is always written in lowercase. Treat it as a brand mark, not a regular word.

Lowercase wins in every context where it can: body copy, headlines, titles, URLs, social posts, presentations, email subjects. The wordmark itself is lowercase, and the written name follows it.

The only carve-out is coding identifiers where the language or framework enforces a different case. A Java class is naturally `PaywareClient`; a package path is `com.payware.client`. Outside of that, default to lowercase.

Right

payware is the transaction resolution network.
Visit payware.eu for documentation.
Today, payware announced ...

Wrong

Payware is the transaction resolution network.
PAYWARE is the transaction resolution network.
Visit Payware.eu for documentation.

3. Brand color

Gray, white, and black are the only approved colors for the logo. The primary color is PMS Cool Gray 10 - the single value used in every digital and print surface.

PMS Cool Gray 10

Primary

HEX: #63666A
RGB: 99, 102, 106
CMYK: 40 / 30 / 20 / 66

White

Reverse

#FFFFFF

Black

Reverse

#000000

Gray on white or light backgrounds.
White on dark or saturated colored backgrounds.
Black only when print or production restrictions require a single ink and white reverse will not work.
Never recolour the logo outside this set.

payware has no decorative secondary palette. The full brand palette is gray, white, and black. Anything else is not the brand.

How that looks in practice

Gray on white - the default

White on dark - high-contrast surfaces

Black on white - single-ink print

4. Clear space and minimum size

Clear space

Allow a margin on every side equal to the x-height of the lowercase letters in the wordmark. The clear space scales with the logo. No other element - text, image, edge of frame - may enter that zone.

Minimum size

Reproduce the logo at no less than 0.75 inches (19.05 mm) wide in print, or roughly 72 px wide on screen. Below that, the wordmark loses legibility.

Placement

The horizontal lockup is preferred. Use the square variant only when the container is square or near-square. For digital surfaces, the upper-right corner is the default; for print, the lower-right or lower-left. When none of these positions work, choose the corner with the most clear space.

Online sample placement

Default on digital surfaces: upper-right of the viewport, inside the clear-space margin.

Print sample placement

Default on print: lower-right of the page, with lower-left as the alternate when the right corner is already occupied.

5. Supporting variants

Use a supporting variant only when the canonical does not fit. Default back to the canonical the moment the context allows.

Square

container is square or near-square - social avatars, app tiles, equal-aspect placements

payware-logo-square.svg Download SVG

On white card

placing on a busy or coloured surface and you need a white card behind the mark

payware-logo-on-white.svg Download SVG

On gray card

placing on white and you need a gray card behind the mark (rare)

payware-logo-on-gray.svg Download SVG

Square on white

square + white card

payware-logo-square-on-white.svg Download SVG

Square on gray

square + gray card

payware-logo-square-on-gray.svg Download SVG

With slogan

the tagline carries the message - hero banners, event collateral, business cards where space allows

payware-logo-with-slogan.svg Download SVG

With slogan, on white

with-slogan + white card

payware-logo-with-slogan-on-white.svg Download SVG

With slogan, on gray

with-slogan + gray card

payware-logo-with-slogan-on-gray.svg Download SVG

6. Co-branding

When the payware logo appears alongside a partner logo, apply the rules below. All co-branded uses require approval from payware Brand and Creative.

payware-led materials: payware logo on the left, partner logo on the right.
Partner-led materials: partner logo on the left, payware logo on the right.
All logos appear equal in size.
Center-align the payware logo horizontally or vertically with the other logo.
Maintain equal distance between all logos.
Separate the two logos with a 1-pt stroke divider in PMS Cool Gray 10 (or its CMYK / RGB equivalent). A vertical divider is the height of the logo clear space; a horizontal divider is the length of the payware logo.

payware-led

Partner logo

partner-led

Partner logo

7. Logo don'ts

Inconsistent use erodes recognition. The examples below are not exhaustive - any deviation from the canonical or supporting variants requires approval.

Do not separate the wordmark.
Do not add a gradient fill.
Do not outline the wordmark.
Do not rotate the logo.
Do not distort, stretch, or skew the logo.
+

Do not combine the payware logo with another graphic to create a new mark.
Do not use colors outside gray, white, and black.
Do not place the logo on a low-contrast background that hides it.

8. Use cases and policies

Who may use the payware logo, and in what context.

Corporate use

The logo appears on payware products and packaging, payware websites, advertising, marketing collateral, signage, forms, and merchandise.

Partner co-branding

Co-branding is allowed on materials produced as a cooperative arrangement between payware and an official payware business partner. All logo standards apply. Approval required.

Event sponsorships

The logo may appear on print and digital collateral for third-party events where payware has a contractual sponsorship - for example Money20/20, MoneyLive Summit, FinovateEurope - or at recruiting events such as career fairs.

Business and non-profit partners

Third-party businesses (other than vendors) and non-profits in a contractual partnership with payware may use the logo on their website and marketing materials and reference payware as a partner.

Vendors

Vendors may not use the payware logo on their websites or marketing materials and may not reference payware as a customer. Use by another company implies an endorsement or relationship. Exceptions reviewed by payware Brand and Legal.

9. Requesting an exception or licensing

Partners

If you have a co-branding arrangement with payware, talk to your payware account manager. If you don't have one yet, use the form.

Open contact form

Media agencies

For brand asset requests, custom sizes, or exceptions to these guidelines, send a request through the form.

Open contact form

Trademark licensing

For trademark licensing inquiries, send a request through the form so it routes to the right team.

Open contact form

Trademark notice

payware is a registered trademark of payware LLC. All rights reserved. The payware logo and related marks may not be altered, modified, or used in any way without prior written permission of payware LLC. Use of the marks does not imply endorsement of, or affiliation with, payware.